Design Mu

Design Mu, which presents itself online as DESIGNMU COMPANY, is a Korean industrial design studio with a portfolio dominated by consumer electronics and home appliances. The work list runs from KT’s GiGA Genie smart speakers and set-top boxes to robot vacuums, air purifiers, washing machines, pressure rice cookers and the IQOS device, alongside cosmetics packaging and cutlery for toddlers.

Projects such as the Final Kitchen composter, the GiGA Genie mini and the YUJIN robot vacuum show a studio comfortable with the whole arc of a product: CMF studies, housing geometry, interface details and the small mechanisms that make an object feel considered. Clients named on the site include Samsung, KT, Carrier, Monami, Rinnai and Woongjin, and each project is dated, which makes the archive a long record of Korean appliance design.