évoque lab

évoque lab is the Milan studio of Emanuele Longo and Paola Frascerra, architects and 3D designers who have been helping brands in fashion and design tell their stories since 2020. What began as a digital imagery place has become an interdisciplinary studio where design and digital art intersect, split into two areas, évoque lab and évoque cgi, two sides of the same vision.

The work moves between physical and digital: pop-ups and temporary installations inside department stores, showrooms, bespoke furniture and display systems, production coordination, alongside creative direction, 3D visuals, product and interior design. Clients include IKEA, Space10, Rinascente, Dolce & Gabbana, Harman/Kardon, Wallpaper*, Benedetta Bruzziches and Massimo Bonini, with projects from Milan to Dubai, Doha and Istanbul.