Format Design Visual Identities

Format Design Visual Identities is a brand strategy, branding and design studio based in Hamburg, Germany. Led by managing director Knut Ettling, the team translates brand positioning into corporate design, packaging and digital interfaces, with the aim of giving companies a distinctive and coherent identity.

Work ranges from strategy workshops, brand architecture and positioning to logo and corporate design, naming, image worlds, print and exhibition design, packaging and responsive websites and shops. Clients include the Heid winery, Torquato, paper merchant IGEPA, Hawesko wines, YYachts and The Cozy Hotel, alongside start-ups and established companies.