Formula Design

Formula Design is a studio in Birmingham, Alabama, at 125 West Park Drive, working where branding meets the built environment: master planning, wayfinding, architectural signage and experiential graphics. The team was formed to blend creative and strategic thinkers who can imagine, design and implement brand experiences.

Projects on its list include the signing and wayfinding system for Broadwest, a 1.2 million-square-foot mixed-use development in Nashville, environmental graphics and code signage for Alabama Power’s corporate security offices, and architectural signage for Riverworks at Eastern Wharf in Savannah. Others range from the Alabama Theatre, Regions Field and the BJCC parking deck to Auburn Track & Field, the Collat School of Business and the Sidewalk Film Center. Tyler Gilbert is design director and president.