frog design

frog is a global design and innovation consultancy that began in 1969, when Hartmut Esslinger founded esslinger design in the Black Forest of Germany and answered the mostly function-oriented products of the day with emotional design. Work for WEGA and Sony produced more than 100 products, among them the Sony Trinitron television and the Walkman.

In 1979 the company moved to California and took the name frog design, and its design language for Apple, first embodied by the Apple IIc in 1984, was named Design of the Year by Time and entered the Whitney Museum collection. frog now designs systems of brand, product and service, from growth strategy and organisational activation to CX strategy and product delivery, with studios in San Francisco, Paris, Milan, Munich, London and Madrid. It is part of Capgemini Invent.