Goodpatch Inc.

Goodpatch Inc. is a Tokyo design company founded in September 2011 by Naofumi Tsuchiya, who remains its president. Headquartered in Shibuya with a second office in Osaka and a fully remote studio called Goodpatch Anywhere, it describes its purpose as envisioning the future of businesses, products, brands and organisations through design and leading their transformation.

The company works from business and customer understanding through UX/UI, AI and product implementation, with services covering design partnership, strategy, brand experience design, organisation design and research. It reports more than 2,000 supported projects, more than 90 awards and more than 270 in-house designers; consolidated headcount stood at 281 in August 2026. In 2020 it became the first design company listed on the Tokyo Stock Exchange Mothers market.