Innova Industrial Design SL

Innova Industrial Design is an industrial design and product development agency in Alicante founded in 2003 by Rafael Villar, who remains CEO and designer. The team mixes generations and disciplines — design, 3D engineering and project management — and treats its deliberately broad sector spread as a method, so knowledge of materials, industrial processes, users and markets carries from one commission to the next.

Work starts from the client’s business and development strategy and is judged on user experience and on minimising the risk of a launch; alongside product design the studio runs an innovation office and an ecodesign line. Projects include OWO Device, Astrale and the Green Memory, and in 2025 the company joined Fundeun, the University of Alicante’s business foundation, as a patron.