Innozen Product Design Co., Ltd.

Innozen — Shenzhen Innozen Industrial Design — is a product design and innovation studio in Futian, Shenzhen, founded in 2012 by designers who trained in the UK, the US and Korea; some 70 per cent of its thirty-plus designers are overseas returnees. It is a vice-president unit of the Shenzhen Industrial Design Profession Association and a national high-tech enterprise.

The offer runs from user research, product concept and industrial design through structural and electronic engineering, brand strategy, packaging and supply chain management. The studio counts more than 1,000 projects for over 100 clients in 20-plus countries, including LG, Denso, Tencent, vivo, Skyworth, Liby, Lexar and China Merchants Bank, and holds more than 50 international design awards; at home it is presented as a standard-bearer for Chinese design going abroad.