KUMAnoTE Co.,Ltd.

KUMAnoTE is a design company in Tokyo, founded in July 2025 by Hideyuki Kumagai and based in Nerima, that gives shape to what makes a company or a product recognisably itself. The studio covers planning and branding through packaging, product, space and web design, handling graphic and editorial work alongside physical objects and interiors.

Its stated aim is design that is not made for decoration but to create forms people keep loving for a long time, reached by looking closely at the culture and intentions of everyone involved and thinking the project through together with the client. In 2025 the studio won Gold at the Pentawards for KASŌ packaging and Bronze for SUMU.