newgreyform

newgreyform is an industrial design studio in Seoul, founded in 2024 by Junsung Won and Hayong Kim. Both came to it after several years in design studios and in-house teams, and the practice builds on that experience across a wide range of product work, from sketching and prototyping to the detailing of objects meant for daily use.

Its approach is deliberately quiet: the studio looks for the essence of each design and expresses it through minimal elements and succinct function, so that a product reads as modest rather than as a statement. The stated aim is intuitive design that anyone can pick up, on the argument that better interactions with the objects around us improve how people live, and that a well-resolved object should be as considered on the inside as on the outside.