newtype imageworks

newtype imageworks is a creative consultancy founded in Seoul in 2008. It works on brand and user experience, framing its practice as BX, UX and MX across identity, interface and motion, and moves from the definition of a direction to its implementation so that the original intention carries through to the finished work.

Its stated method is to see problems differently, find better directions and make ideas real, bringing thinking and making together. Projects have run across AI, cloud, IT, fintech, mobility, games, architecture and medical technology with global partners, and the studio describes its role as helping people see what is possible and decide what comes next. The team works from Gangnam-gu in Seoul.