NOHRD

NOHRD is a German fitness brand that designs and hand-builds training equipment in solid wood, from the SlimBeam cable machine and the SwingBells to the Bike and the StepTower. The brand was created in 2007 by Dominik Kuprecht out of WaterRower’s German distribution business, after that company developed its first own product and moved its base to Nordhorn in Lower Saxony, where every NOHRD piece is still manufactured.

Its premise is that a home gym can belong in a living space: walnut, oak, cherry and ash frames instead of steel tubing, and machines finished like furniture. The StepTower, an all-in-one training station that condenses a full strength and cardio set-up into less than a square metre, won the Industry Award at the DesignEuropa Awards 2026, presented by EUIPO in Ljubljana.