Phoenix Design

Phoenix is a product design and innovation studio founded in Stuttgart in 1987 by Andreas Haug and Tom Schönherr, with a second German studio in Munich since 2015 and a studio in Shanghai since 2017. More than 70 designers work across the three locations, and the practice has collected more than 1,000 awards, among them Red Dot: Design Team of the Year 2018 and a place among the top three design studios in the iF Design ranking.

The work covers home appliances, bathroom and wellness products, consumer electronics, medical technology and mobility, developed with in-house model making that has shaped the studio’s process since its first workshop in Stuttgart-Vaihingen. Long-running partnerships include Hansgrohe, Duravit, Kaldewei, Loewe and Trumpf. Phoenix describes its present focus as design for wellbeing and has been certified climate neutral since 2020.