RealDesign

RealDesign is an industrial design consultancy in Dongtan, Hwaseong-si, Gyeonggi-do, South Korea, specialising in smart products and audio devices. Its team of product and graphic designers combines analysis of consumer trends with hands-on development experience so a client’s product can stand out as original and clearly differentiated in its market.

Work runs from first concept and appearance modelling through development to production, with form treated as only part of the brief: the aim is to answer users’ intrinsic needs and give each product lasting value. Korean and international design awards have recognised the studio’s capability, and RealDesign also takes on design consulting and third-party development partnerships, scaling its process from startups launching a first product to companies needing fast design development.