Recipe Design

Recipe Design is a brand and product design agency based in the UK, with hubs in London, Cambridge, Bristol and Brighton, run as a remote collective of senior specialists. Founded and led by CEO Simon Browning, the studio specialises in positioning brands with precision and purpose, then carrying that strategy through packaging, product, digital and communications.

Its focus is the health, beauty and wellness sector, where it helps brands navigate shifting consumer expectations, and its work is rooted in what brands mean to people emotionally, culturally and functionally rather than in creative ego. The team works directly with clients, without account handlers or layers. Clients have included Kenwood of the De’Longhi Group and Kohler, and the studio’s output has earned Red Dot, iF and Queen’s Award for Enterprise recognition.