The Visionary Lab

The Visionary Lab is a creative studio based in Amstelveen, in the Amsterdam area, founded by creative directors Nicolette Goldsmann and Paulijn van der Pot. The small team works on branding, content creation and storytelling with a background in fashion, design, lifestyle and journalism, and describes itself as an award-winning studio specialising in circular fashion and sustainable design.

The studio collaborates with brands, companies, public institutions, NGOs and research labs that share its vision of a circular society, and its projects include Icons Re/Outfitted and Denim for Earth. In 2020 the two founders set up the Earthshakers foundation, which works on the revaluation of natural materials, the revival of craftsmanship and zero waste as a new normal.