Trek

Trek began in 1976, when a pair of determined founders set out to make the best bicycles the world had ever seen, with two rules: the highest quality craftsmanship, and bringing the joy of cycling to a broader audience. The company still builds on those values, from road, mountain, hybrid and electric bikes to equipment, apparel and a global network of bike shops.

Project One is where that craft becomes personal: riders start from a curated selection of exceptional builds or configure every detail, with component sizing at no extra cost, exclusive paint options and the finest components in the industry. Each finished bike is hand painted and hand built by a master artist and an in-house technician, so the result is anything but ordinary.