VAIA

VAIA is an Italian benefit corporation born after the storm that felled 42 million trees in the Dolomites on 28 October 2018. Founded by Federico Stefani, the company asked whether producing could give back to the ecosystem instead of depleting it, and launched its first object, the VAIA Cube speaker, on the storm’s first anniversary in 2019.

The model turns storm-damaged timber into design objects through local sawmills and artisans, then reinvests part of the revenue in reforestation and regeneration: more than 200,000 trees planted, 133 hectares of forest restored and ten Alpine glaciers cleaned. In 2026 the same logic arrived in Puglia with Olive Matter, a recyclable bio-composite made from olive trees killed by Xylella.