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The Business of Design

The OTO Chair: how to move from an idea to a circular brand

To turn a prototype into a product and a product into a brand you need a strong story but also great clarity in conveying its value. Alessandro Stabile and Martinelli Venezia did it with their OTO Chair

How to open a small product design studio and make it work - Maddalena Casadei

Survival Tales

How to open a small product design studio and make it work

The initial budget and the skills you need, the fees to ask and how to handle customers: Maddalena Casadei, who successfully runs her product design studio since 2017, shares her tips

How to bring home the perfect brief - cover

Survival Tales

Listening, talking little, understanding: how to bring home the perfect brief

Getting the perfect brief entails getting rid of your bias and setting yourself in a listening mode to build an intellectual but also emotional bridge with your client: here is how to do it, in 9 steps

Giampaolo Allocco _ Portrait _ Photo _ Mattia Mionetto - difference between invention patent, design patent, trade mark and intellectual property

Survival Tales

Designing around bulky patents (without breaking the law)

Getting to know the patents filed on a product category you are designing is a must: it helps find creative ways around the laws that protect necessary elements such as the outer supporting surface of a trail running shoe

Healthcare design is about acknowledging the human condition

Production Tales

Healthcare design is about acknowledging the human condition

According to Satyendra Pakhalé, healthcare design is still to detached from real life situations: designers need to deeply acknowledge pain, chronic illness, real life habits and the lack of infrastructure in different cultures and design accordingly

Levitate blades _ how to design a prosthesis

Production Tales

Lasse Madsen of Levitate on how to design a prosthesis that easily adjusts to any body

Due to costs, sport blades are normally the preserve of athletes who suffer an amputation. Yet many more amputees wish to practice a sport for leisure. Lasse Madsen founded Levitate to offer an affordable and flexible design solution to this need

GM _ Maison POC _ Economie Circulaire Roubaix _ ph Celia Pernot

Words that matter

What buyers and curators look for in design collectibles

Design collectibles may seem an easy way to make a living for designers who are highly skilled in styling. Yet what collectors look for is a solid research base behind each piece. A curator explains

Master in Geo-Design - Interview with Formafantasma - DWPro

Words that matter

What is Geo-Design

Geo-design is a research-based design discipline that acknowledges the planetary impact of all design gestures. Formafantasma who head a dedicated Master’s program at DAE explain

A contemporary look at Jean Prouvé’s heritage

Blast from the Past

A contemporary look at Jean Prouvé’s heritage

Looking closely at Jean Prouvé’s work helps us learn when we need to stop designing and how to be socially, economically and environmentally more sustainable

Romolo Stanco _ T Red _ custom bikes world - cover x DWProfessional

Production Tales

What (all) designers can learn from the custom bikes world

Understanding users, defining parts on people’s moving bodies, using cutting edge technologies and materials: Romolo Stanco of TOOT Racing Engineering and T°Red Bikes unveils a niche branch of bike design

Renault SYMBIOZ concept car design _ fabric Bloko by Aleksandra Gaca

Design Mindset

Designing cars from inside out: how interior car design is setting the pace

Electrification, autonomous driving and environmental sustainability are changing the way we design cars: Annamaria Palmigiano, Director of Interior Design at BYD Auto in Shenzhen, explains

Sebastian Bergne - How much should I charge for a product design? - cover

Survival Tales

How much should I charge for a product design?

Understanding your value, how much to get paid and how is a journey of discovery rather than a spreadsheet exercise. Sebastian Bergne, who works for top brands but also on editions, shares his tips