Furniture design

A take on future (TV) watching behaviors and their accommodating home interior

During Stockholm Design Week 2023 (SDW), Form Us With Love (FUWL) opened its studio – together with Samsung, to show a vision of the future, by exploring the reinvention of the traditional sofa, to fit future models of behaviour

Samsung posed questions on how Form Us With Love imagine a sofa to look and perform 10-15 years from now, and the needs it may have to fulfil, in being the traditional ‘place’ where we watch TV from. FUWL has subsequently designed a prototype called SHIFT sofa – a watching platform concept showing how the future of the sofa could look, adapting to tomorrow’s potential TV technology and behaviours.

The concept has been developed to be as flexible as possible, making it suitable for different postures and watching behaviours.

SHIFT sofa – © Form Us With Love

With screen consumption now not confined to just one (living) room, SHIFT is inherently agile with a lightness that allows it to be lifted and easily set up in different rooms/areas of the home.

[ Read also Form Us With Love raises the bar of a design studio – Interview with the CEO Jonas Pettersson ]

SHIFT is designed with potential longer periods of use in mind, with a webbing structure that gives a soft seating experience.

The concept sofa is developed in response to possible flexibility in placement in future living scenarios, with various future TVs and screen setups, configurations, functions, and body postures all considered.

SHIFT sofa by Form Us With Love for Samsung _ Stockholm Furniture Fair 2023
SHIFT sofa – © Form Us With Love

The only thing we know about the future is that we know nothing about the future. We, therefore, need to create something that will be flexible in placement, living arrangements, ways of use, and in what material options we have in the future,” says John Löfgren, Co-founder of Form Us With Love.

The vision is not only to consider how we might enhance future watching experiences but to project sofa design into a fast-paced society with ever-developing habits, needs, and technologies.

SHIFT sofa by Form Us With Love for Samsung _ Stockholm Furniture Fair 2023
SHIFT sofa – © Form Us With Love

SHIFT is devised so as to be able to be made from minimal resources without compromising on comfort. The traditional sofa makes use of foam as its core material.

With a commitment to ecologically sound solutions, such as minimal material use and the ability to utilise eco-friendly material solutions, FUWL has proposed a design concept that moves away from traditional constructs, instead utilising a structure that fits the concept of agility whilst allowing for the material itself to vary and evolve.


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