V12 Sparks – Episode 1: Tesla Cybertruck and Rivian R1T
My name is Valerio Cometti and I am the founder of V12 Design, one of the most well-known design firms in Italy, established in 2005 in Milan. Our clients are among the most prestigious Italian or foreign companies and we assist them by designing innovative products, cool brands and disruptive servicies.
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Valerio Cometti, founder of Milan-based studio V12 Design, shares insights on design, technology, and innovation through a series of short videos that stimulate thoughts and infinite curiosity.
Two of the most discussed vehicles in recent years.
Billions of dollars in investments, cutting edge technologies, but as usual it always boils down to “it’s ugly!”, “it’s cool”!!!
Isn’t there a deeper meaning beneath each shape?
Shouldn’t we train ourselves into being able to read beyond just the looks of an object?
To “design” something is about sending a message across.
Let’s take a look at what both the controversial Tesla Cybertruck and the innovative Rivian R1T have to teach us about this.
Don’t miss the Episode 0 of V12 Sparks: Valerio Cometti’s knowledge pills on design and innovation in new video series.
Is this an amusement park or a kindergarten? 
Whimsically discovering unique futuristic ways of assembling and inhabiting with a minimalistic aesthetic 
We Will Design – Innovation through micro-utopias and fictional institutions 
In perfect harmony with nature – step inside these diverse and alluring miniature worlds 
A refreshing spin on the visual identity of vintage buses infused with one-of-a-kind technology 
Promoting sustainability, reducing carbon footprint and creating a circular system through game design