V12 Sparks – Episode 1: Tesla Cybertruck and Rivian R1T

Valerio Cometti, founder of Milan-based studio V12 Design, shares insights on design, technology, and innovation through a series of short videos that stimulate thoughts and infinite curiosity.

Two of the most discussed vehicles in recent years.

Billions of dollars in investments, cutting edge technologies, but as usual it always boils down to “it’s ugly!”, “it’s cool”!!!

Isn’t there a deeper meaning beneath each shape?

V12 Sparks - Tesla Cybertruck and Rivian R1T
The Rivian R1T and the Tesla Cybertruck

Shouldn’t we train ourselves into being able to read beyond just the looks of an object?

To “design” something is about sending a message across.

Let’s take a look at what both the controversial Tesla Cybertruck and the innovative Rivian R1T have to teach us about this.

Don’t miss the Episode 0 of V12 Sparks: Valerio Cometti’s knowledge pills on design and innovation in new video series.

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