From vision to real-world impact: what makes the Goldreed Award a game-changer
Founded in 2019 in China’s Xiongan New Area — envisioned as the “city of the future” — the award seeks to foster design that leads industrial development, enhances lifestyles, and supports symbiosis between humanity and nature.
In an era where innovation is the global currency of progress, design has evolved from aesthetic flourish to strategic necessity. Industrial design today shapes not only the objects we use but the very ecosystems we live within. Among the rising platforms that recognize and catalyze this shift, the Goldreed Industrial Design Award (GIDA) stands out — not merely as a competition, but as a dynamic force propelling the global design community toward a more sustainable, human-centered, and forward-looking future. As the 6th edition of GIDA opens its call for entries, it’s worth diving into what makes this award more than a medal — and why designers across the globe should pay attention.
At its core, GIDA champions a philosophy that is both ancient and forward-thinking. Founded in 2019 in China’s Xiongan New Area — envisioned as the “city of the future” — the award seeks to foster design that leads industrial development, enhances lifestyles, and supports symbiosis between humanity and nature. Drawing from eastern wisdom, it emphasizes harmony, innovation, and social transformation. But this is no abstract idealism. With backing from the People’s Government of Hebei Province and institutional muscle from the Xiongan Future Industrial Design Institute, the Goldreed Industrial Design Award serves as a crossroad where visionary thinking meets pragmatic execution. Its goal is clear: “Gather global design talent, inspire the future, and empower cities yet to be built.”
A launchpad for global designers
What sets GIDA apart is not only the prestige or prize money — over €570,000 across more than 49 cash awards — but the holistic ecosystem it builds for entrants. Winners receive:
- A trophy, certificate, and lifetime rights to the GIDA logo High-profile media exposure through a 200+ global media network
- Opportunities for industrial collaboration, funding, and incubation
- Exhibitions in China and internationally, both online and offline
- Talent and policy support for integrating into the Xiongan innovation ecosystem
Whether you’re an emerging talent or a seasoned designer, the Goldreed Industrial Design Award opens tangible doors to one of the world’s fastest-growing and design-hungry markets.
From concept to reality: fostering true impact
The structure of GIDA reinforces its mission. The Main Competition distinguishes between Product Group (for market-ready entries) and Concept Group (for visionary, pre-market work). Meanwhile, the Special Competition pairs designers with real industrial demands from China’s 107 key industrial clusters — ensuring that ideas don’t just win, but materialize.
This format ensures the Goldreed Industrial Design Award isn’t just a recognition engine — it’s a design acceleration platform. Winning ideas are nurtured through production pipelines, business matchmaking, and even government incentives. And let’s not forget the Sci-Tech Innovation Vouchers, a unique addition in 2025, offering extra funding and practical support to help transform design into economic and industrial outcomes.
The Goldreed Industrial Design Award is a global stage for eastern and western innovation
With over 35,000 submissions from 87 countries across its past editions, GIDA is undeniably international. Yet, it manages to maintain a unique dual identity — one that merges the global language of design with the cultural depth of China’s philosophies . The categories reflect this duality — from Digital Technology and Biomedical Science, to Public Facilities and Future Scenarios. The Goldreed Industrial Design Award welcomes software, services, physical products, speculative concepts, and everything in between. The only non-negotiable? Bold, original thinking that has the power to shape society.
As design pivots toward purpose and global challenges grow more complex, the need for platforms like GIDA has never been greater. It isn’t merely about finding beautiful design — it’s about discovering solutions that will shape how we live, move, care, connect, and coexist. For those who dream beyond portfolios, for those who see design as an instrument of cultural and social advancement, GIDA offers not just recognition — but resonance.
Perhaps the most appealing aspect of GIDA is accessibility. There are no entry fees, and submission is straightforward via the official website (submissions are open until July 20, 2025). Open to individuals, companies, students, and institutions from anywhere in the world, the Goldreed Industrial Design Award levels the playing field — giving every idea, regardless of origin, a stage to shine.
