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Striving to explore experimental and bold new ideas – for them, the tangible experience when using a physical product acts as a strong bond between the brand and the user.
This is how ‘A Slightly Kinder Teacup’ was born – a 3D-printed ceramic teacup made as an internal project.
Putting usability in focus, this beautiful lifestyle object with a smooth surface and soothing hues features – a one-of-a-kind placeholder for the tea-string on the cup handle.
“We started the project with a simple idea. What if a subtle mark on a teacup guides you to where to put the teabag string? Of course, this isn’t a big deal – but it sounded interesting enough to put a little smile on our faces. So, here it is.” Lee adds.
Great attention to intricate detailing further contributes to this conceptual minimalistic product with a Scandinavian aesthetic – leading to a more creative and functionally successfully outcome.
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