The captivating visual narrative of Atelier Avéus
London-based practice Atelier Avéus creates visually enchanting and meaningful projects rooted in cultural references and delightful design.
We constantly find a variety of styles in design, from completely minimal to colorful and loud, we seem to have it all. But there are very few occasions where we find a truly unique one, a style and point of view that makes us excited and always leaves us wanting more, and that is the case of Atelier Avéus.
Driven by her background in architecture and product design, and her vast experience in the design field, French architect and designer Morgane Roux-Lafargue founded London-based multidisciplinary design practice Atelier Avéus. Focusing on interior design, furniture design, and artistic direction, the atelier creates incredible projects rooted in strong conceptual ideas that tell a story through the exploration of universal themes, such as memory and connection, while calling upon various cultural references.
For Morgane, each project has to be beautiful, useful, and above all, meaningful. Her deep research in symbolic and iconic references and her ability to combine different areas of architecture, design, and art enables her to create pieces that belong to a world of their own, a world where we are invited to explore and get a deeper understanding of the wider artistic concept in which they are based on.
Inspired by multiple artistic fields, especially paintings and films, the alluring and visually enchanting work of Atelier Avéus narrates a visual story that wants to be heard. The seamless multidisciplinary approach, beautiful design, and depth in their work make Atelier Avéus truly unique and in a league of their own. Curious to know more about their captivating work, DesignWanted interviewed founder Morgane Roux-Lafargue and found out more about the practice, creative process, and what we’ll see next from Atelier Avéus.
Who is Morgane Roux-Lafargue? How did the journey for Atelier Avéus begin?
Morgane Roux-Lafargue: “I studied Architecture in Brussels and Paris before studying Product Design in Milan. It is only after having worked in several architecture and design studios that I decided to start my own practice a few years ago. I started off making collectible furniture and progressively shifted towards a more multidisciplinary approach, mixing interior, furniture, and set design.“
Why Atelier Avéus, why focuses on interior design, object design, and artistic direction?
Morgane Roux-Lafargue: “I work through the different and successive scales of each project in order to end up with a comprehensive and deeply elaborated work. This ‘trans-scales’ and ‘trans-fields’ conception is something that I want to apply as much as possible in each project, whether it is a chair or an interior or a product.”
The Production Design Story #1 ‘Hitchcock’ project is inspired by the “expressive decor” approach. Which designers are you inspired or influenced by?
Morgane Roux-Lafargue: “Cinema is definitely a huge source of inspiration for me, along with painting as well because they are most and foremost visual and always have this ability to convey a very strong atmosphere through one single image. This is precisely what I am trying to do when I think about the environment and concept I want to show my pieces in.”
Curious to know more about Product Design Story #1 Hitchcock? Don’t miss Moody Hitchcock-inspired interiors create psychological spaces for Atelier Avéus furnishings.
Atelier Avéus’ creations are based on strong conceptual ideas and explore the universal memory theme while calling upon varied cultural references. Which are the main values, core concepts, or style inclinations that, above all, will always represent the studio and yourself?
Morgane Roux-Lafargue: “My projects or pieces always refer to a wider artistic concept in which they are based on. For example, you will understand at a deeper level the initial concept if you see one piece along with the other pieces that compose the collection. And again a bit more if you see the pieces within the particular environment built on the same concept.”
If you had the chance to collaborate with one designer, who would it be?
Morgane Roux-Lafargue: “I am always interested in any type of collaboration especially if it mixes 2 different fields or 2 very different approaches… That is when it becomes challenging and fruitful.”
Atelier Avéus has designed a vast range of objects that goes from tables, chairs, and lighting. How do you choose the type of project to work on?
Morgane Roux-Lafargue: “The type of object we are developing really depends on the type of clients and concept we are working on. But as an architect and also furniture designer, the range of projects we design is luckily quite wide and diverse.”
Your work is the result of deep research in iconic and symbolic references that combine different areas of design and art. What is the next step for Atelier Avéus?
Morgane Roux-Lafargue: “We have a couple of collaborations with furniture brands that will be unveiled for the next London Design Festival, next September, so stay tuned!”
Want to know more about the incredible visuals? Check out the interview with one of the artists Atelier Avéus collaborated with: The ambiguous, immersive, and dreamlike work of Massimo Colonna.