Redesigning the marine survey experience from the bottom up

Creating an iconic brand for a bold venture, Herbst Produkt worked with the ‘Bedrock’ organization offering a smarter, even more efficient way to collect and manage seafloor geophysical data. 

Brilliantly founded by Walter Herbst with an emphasis on innovative holistic design, Herbst Produkt is a multidisciplinary studio based in Santa Cruz, California.

Today, understanding our oceans is highly critical for – accurate climate models, improved weather predictions, ocean safety, submarine communications infrastructure as well as sustainable ocean exploration.

With a well-executed form that showcases high-visibility, Bedrock’s shape skillfully exhibits hydrodynamics for optimum range and power efficiency. 

It further includes – a modular two-part system enabling rapid field-deployment from a travel case shipped anywhere in the world, sensor-placement, an internal architecture that’s accessible with a user-friendly service bay and swappable battery module.

Providing high-resolution marine surveys from Geophysical to Hydrographic and UXO – Bedrock’s AUV (autonomous underwater vehicle) design is remarkably compact and packed with a series of highly sensitive sensors capable of generating an intricately detailed map of the seafloor available. 

Its technology collects data faster, more efficiently as well as in a much more cost effective manner. 

Additionally and more importantly – it makes ocean mapping safer with minimal environmental impact, risk of endangered animals and infrastructure damage.
“Bedrock is committed to providing the world with a publicly available map of our world’s oceans, over 50x more detailed than the current one available” says the studio.