
Join our Newsletter
Every week, get to know the most interesting Design trends & innovations
In 2003 Fukasawa established his practice, the Naoto Fukasawa Design, and created the INFOBAR mobile phones.
Based on the same conviction that inspired the MUJI CD Player, namely that a sense of familiarity is unconsciously created when a shape reminds customers of other completely unrelated everyday objects: a restrained, brightly-colored, long style, for a phone that reminds of a TV remote control, now permanently on show at the NY MoMA.
The Papilio series designed for B&B Italia is a further expression of Fukasawa’s unique approach to design, which doesn’t focus on the object in itself, but on the relationship between the creation and the user, in a state of mutual harmony.
With the Latin name for the butterfly flight, this collection features pieces of furniture that welcome the user, with lateral wings to embrace and emphasize a comfort sensation.
Soft curves and elegant proportions, the Déjà-Vu series inspires a sense of familiarity: simple, clean shapes made of extruded aluminium polished or painted, for stools, chairs, tables and mirrors that speak the language of a designer whose simplicity hides exceptional quality and executive mastery.
Naoto Fukasawa also acts as a consultant for a number of Japanese companies, not only designing but also helping to shape the corporate vision.
In 2018, while serving as Maruni’s art director, Fukasawa designed for the brand the Roundish chair, an armchair whose backrest, arms and seat are made from a single piece of laminated wood, an enveloping form for a gentle, relaxing time.
Discover more about Product Design by taking a look at the story of the brand HAY.