Date
September 3, 2020
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Artist Scott Thrift slows down time with three new time-channeling tools dictated by the day, the year, and the moon.

Ignoring seconds, minutes, and hours, Scott Thrift’s ‘time giving gifts’ chart the cycles of the day, the year, and the moon.

Why The Present? To guide thinking and behavior into greater harmony with nature

The Trilogy it clocks tells the story of the seasons using subtle gradients of pure color to mark the Equinoxes & Solstices throughout the years.

Scott Thrift’s ‘time giving gifts’ chart the cycles of the day, the year, and the moon

The mind behind The Present  – Scott Thrift

Scott Thrift is a filmmaker turned artist and cofounder of m ss ng p eces, a Brooklyn-based creative agency inspired by “storytelling, technology, and the limitless potential of the web”.

In addition to product design, he has made hundreds of short films exploring themes like technological potential, the human condition, and the natural world. In 2013, his agency was included in Creativity Magazine’s “Creativity 50,’ an annual list that honors the 50 most influential creative figures.

Curious to know more about clock design? Don’t miss 10 unique design clocks ahead of their time.

The Present - Scott Thrift
Scott Thrift is a filmmaker turned artist and creator of The Present

Materials & Techniques – Steel, Glass & Cork

Thrift has recently redesigned the three models that make up The Present creating a body made of compression-molded cork from Portugal. Each clock can be encased in steel & glass in keeping with their pared-down and distilled formats.

Cork – a naturally impermeable material – is a smart choice for a click intended to last decades. It protects the inner mechanisms from liquids and gases, mold and dust, and can also withstand intense impact without losing shape

Each clock of The Present can be encased in steel & glass

Style & Aesthetics – Soothing Minimalism

Thrift’s meditative concept minimizes the usual data expected from clocks in favor of minimal timepieces without numbers or sound. Soothing in their aesthetic, the first of three single hand clocks completes one full revolution in 24 hours and features a face of blue gradient to convey the changing of day to night. 

The second clock charts a lunar cycle with each revolution, with a slightly transparent hand that passes through a light-to-dark gray gradient to represent the waning and waxing of a full moon and the night of a new moon.

The third and final clock takes one full year to complete a single revolution, indicating the seasons as the hand passes through colour representing Spring, Summer, Autumn, and Winter. Winter Solstice sits at the top, Summer Solstice at the bottom, and Spring and Fall Equinoxes on each side.

The Present - Day

Time over time

Thrift began this project back in 2011 when he launched the ‘The Present’, a seasonal timepiece encouraging us to live in the present moment. In 2016, he launched the ‘Today’ clock, inspired by the view of time on Earth from the window of an airplane, guiding us through a spacious experience of dawn, dusk, noon, and night. Both started on Kickstarter before making their way to the Museum of Modern Art’s Design Store and completely selling out.

Now, with the addition of a clock dedicated to the phases of the moon (also on Kickstarter), Thrift has completed a trilogy, renaming the first clock as ‘Year’ and the second as ‘Day’.

The Present - Moon

Design memento – Sustainable use of cork

By removing the frame, Thrift offers a simpler, lighter, and more sustainable model. As well as having a practical purpose, his use of cork is ideal for the ecologically-minded user too by offsetting the carbon costs inherent in the manufacturing of steel and glass. 

The Present - Year

The writer’s opinion comment – Humanitarian design at its best

In The Present, a man-made product revises a man-made construct to bring us closer to nature, ironically. But it does. It’s a contemporary take on a clock that offers a perspective on the world and our existence that extends beyond the 24 hours, 7 days a week, which have been prescribed to us. Thrift says it perfectly when he describes it as a generous companion to the relentless precision of industrial time.

If you want to know more about innovative clocks for your home, don’t miss FLYTE designed a clock that uses a levitating sphere to indicate time.

The Present is a man-made product that revises a man-made construct to bring us closer to nature