The figurine of a construction worker wears a hat that is painted pink, the legs of a fireperson are wearing a skirt, and the astronaut has been given a pair of high heels.
Wang has also designed the various pieces so they can never be built into a character that is purely masculine or feminine by traditional standards.
2. Potato Head by Hasbro
Earlier this year Mr. Potato Head lost the “Mr” title in a gender-neutral rebrand that saw one of Toy Story’s most beloved calendars updated for the twenty-first century.
The brand name change was accompanied by a whimsical color palette and more inclusive messaging encouraging children to project their own notions of gender onto the plastic potato.
American toy designer Cas Holman only designs gender-neutral toys based on the notion that children learn best when they are the architects of their own play.
Rigamajig is a 265-piece open-ended building kit intended to inspire constructive play amongst children regardless of their gender.
Rather than challenging notions of pink and blue, Rigamajig focuses on children being creative thinkers as well as skilled enough to bring their ideas to life using a set of building blocks without instructions.
Featuring predominantly natural materials, wooden planks, wheels, pulleys, nuts, bolts, and rope, can be put together in any way the user sees fit.
4. Creatable World by Mattel
After years of criticism for projecting unattainable beauty ideals, Mattel introduced what it billed as the world’s first ‘gender-neutral doll’ in 2019 called Creatable World.
In a similar way to the new and improved Potato Head, the draw was a customizable doll line offering endless combinations.
Also committed to 100% plastic-free design, PomPom sells imaginative toys and gifts alongside traditional options such as tea sets and building blocks.
Still, there is no ‘blue for boys’ or ‘pink for girls’ on their site anywhere.
Good Things uses a similar framework and separates its collection by age.
Organic cotton crinkle toys for babies, fairtrade dolls for toddlers and a wide variety of build-and-play sets for older children bypass gender entirely.
6. Leg&Go Bike
The Leg&Go 8in1 Balance Bike is a transformable wooden bicycle that grows with a child from ages 6 months to 6 years.
According to scientists, this is a crucial time when children become aware of the differences between “boys” and “girls”.
Toys that opt for a neutral aesthetic are a sure fire way of avoiding those stereotypes.