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The primary culprit of pollution is not plastic itself but its misuse and its abuse.
The exhibition aims to educate on no-waste behavior and to overturn the general opinion about plastic by using design to transform debris into pure emotions.
The cladding, the substructure and the integrated furnishings of the installation are to be realized through a design for manufacturing methodology and digital manufacturing techniques.
A recycled plastic fiber will be 3D printed to shape the structure’s fluid lines, blending them within their natural surroundings.
Three main components of the installation are arranged around a magnificent tree to contribute, in a bond between nature and technology, to the quality improvement of the surrounding environment through an urban air purifier, mist water sprayer and a circadian lighting system.
Environmental awareness at Milan Design Week: don’t miss Carlo Ratti’s floating spheres will show how much CO2 trees capture.
The project has been developed thanks to the collaboration of Pininfarina with important technical partners:
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