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Preventive Innovation


Preventive Innovation is not about rejecting what’s new but about envisioning risks and integrating ethical awareness in all those involved in innovation

Stefano Marzano was CEO of Philips Design in Eindhoven, the Netherlands, from 1991 to 2011: during the digital transition, in the very middle of a technological boost and the start of a new era.  Back then, he brought a humanistic approach to design in a high tech, corporate environment: Philips’ designers worked with social scientists, engineers and researchers in envisioning possible but also preferable futures based on the technologies that they knew were in the pipeline.  Some of the ground-breaking work that Marzano’s teams carried out looked a reversed version of Black Mirror: clips would show what would happen if…

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