Production Tales

The challenges of designing a product and a business model for sustainability


The key to sustainability, says industrial designer Stefan Diez, is to innovate production and business models together with a product’s design. Here’s how he is trying to do it with Magis

“When it’s not greenwashing, sustainability is not just about materials and clever designs but about building a new economy, involving producers, users and retailers”, says industrial designer Stefan Diez. This is exactly what he has tried to do with his sofa Costume designed for Magis (and the system of sales, services and communications that he built around it). Costume (designed between 2016 and 2018, introduced in 2019) is a singular unit modular sofa with a 4 mm thin structure made from recycled and recyclable polyethylene, designed to host a minimal amount of padding and to survive ever changing needs through…

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