Visual Merchandising is a set of practices and techniques used by retail shops to attract passersby and promote products through window display installations.
Fashion brands spend big budgets on original window designs which are renewed seasonally: this requires a constant flow of creative inputs representing a valuable business opportunity for design studios with a distinctive, original and adaptable style such as Foldability.
While studying in Cologne in 2007, Kyla discovered her passion for origami and geometry and after graduating from Glasgow School of Art in 2013.
Counting a number of prestigious clients such as Chanel, Burberry, Ted Baker, H&M, James Cropper and ELLE Decoration, the projects are created around brands’ identity and diverse applications.
Kyla personally works on each project from the initial concept stage through to the final production, collaborating with a diversified team of creatives that include paper artists, engineers, graphic designers, art directors, photographers, and fabricators.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand. Kyla also runs geometry and origami-themed workshops, tailoring the practice to fit with planned themes.
Foldability believes that paper is the most versatile material as it can be easily shaped and transformed for varied applications, and it is easily sourced in a variety of colors, textures and thicknesses.
Today, the studio is known create exclusive handmade designs with the exploration of new materials like fabric, metal, composites and ceramics. The next step in production will be the use of machine techniques for speeding up the folding process and opening up the possibility to use more rigid materials such as metal.
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The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
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The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.
The studio has become known for creating visually unique precision-formed designs that are primarily made by hand.