Date
February 20, 2020
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HER store is a Mars themed retail and café space located in the center of Hong Kong and designed by the Spanish based studio CLAP.

Stylist Hilary Tsui wanted to create a retail space dedicated to contemporary women, bringing together her two passions: fashion, and gastronomy.

Working along with CLAP Studio, they decided that the store should reflect femininity, purity, and strength. What came next was an idea to model the store as an experience of walking on Mars.

HER STORE terracotta retail
Designed by Spanish design studio CLAP, HER store is a retail and café space inspired by the red planet

CLAP is a design studio founded in 2017 based in Valencia (Spain) but working worldwide. The studio is focused on the design of experiences through interiors, product and artistic installations.

HER STORE facade
Two aluminum arches invite you into the two sections of the HER store

The façade of this store shows a mountainous landscape – multi-level steps created with terracotta tiles used to display products as well as a place for shoppers to sit down while shopping. Two aluminum arches invite you into the store, one leading you to the HER Café and the other directly into the retail space.

HER STORE retail Hong Kong
In HER store, the terracotta bricks are used to create an earthy aesthetic as well as providing seating and shelving space

White lotus leaf-like structures erupt from the mountains, providing a place to highlight products. The racks are designed in a wavy profile to allow clothes to be displayed at a uniform distance from each other.

HER STORE mars inspired retail store
The clothing racks in HER store show a “wavy” design to keep clothes separated uniformly

The interiors are divided into two zones, the first one containing the sneaker island, activewear items, and the café. The second area is the boutique, displaying jewelry, accessories, and independent clothing brands like Anais Jourden, Pushbutton, and Chance.

HER STORE retail store
HER store also displays independent clothing brands like Anais Jourden, Pushbutton, and Chance

Even though everything mentioned above is very exciting, perhaps one of the most fascinating aspects of the design is the attention to detail. In order to provide a complete martian experience, products you buy from the HER Store come wrapped in a vacuum-sealed bag.

HER STORE shopping bag
Integrating the space-themed, products from the HER Store are delivered to clients in a vacuum-sealed bag
HER STORE product display
HER store is located in the center of Hong Kong fashion district
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