W\u00e4stberg lamp collection stands for finally uniting the good lighting with aesthetically pleasing lamps, recalling the complete human experience with light - from Neanderthal Man, till today. The W\u00e4stberg lamp collection includes \u201clamps for offices, hotels and caves\u201d. After publishing a manifesto named \u201cLamps for Neanderthal Man\u201d, in Stockholm in February 2008, the W\u00e4stberg Company launched the first four lamps, based on the experience of 300,000 years. The collection is particularly unique because it takes into consideration the most primitive ideas about lighting. Founder and CEO Magnus W\u00e4stberg Why W\u00e4stberg lamp collection? To investigate the initial perspectives on lighting since the very beginning of it The idea behind the collection is best presented in the manifesto that introduced the first four designs. People in the lighting design industry were stating that a beautiful lamp will give off bad light, and an ugly lamp will give off good light. The collection tended to answer the question: "Why can\u2019t two extremes be united?\u201d. W\u00e4stberg took the story and reversed it to the very beginning, investigating every little detail related to light, and finally giving a product that will change the perception of lamps and lighting for good. The Minds behind the W\u00e4stberg lamp collection - Magnus W\u00e4stberg Even if the first lamp collection was designed by Ilse Crawford, James Irvine, Jean-Marie Massaud and the Swedish collaborative Claesson Koivisto Rune, the main idea of the company was set by the businessman Magnus W\u00e4stberg. His father owned a lighting company: in early age, he did not show interest in lighting particularly, but more in developing a product and the whole process of production. The idea of lamp production came after he once sold his father company: Magnus starting all over might have triggered the idea of tracking the genesis of light, and finally establishing a brand that brings a unique approach to lighting. The designers are chosen after working personally for a long time with Magnus. This criterion assures that a new product idea will remain solid until the production phase, and will align with W\u00e4stberg\u2019s manifesto. \u201cW\u00e4stberg wants to create a new form of total solution using softened general lighting combined with beautifully-designed direct lighting to be placed on desks or other plain surfaces.\u201d - stated W\u00e4stberg Materials & Techniques - Energy-efficient light sources In one of the defined three points of their manifesto, W\u00e4stberg agrees on using energy-efficient sources. The environmental aspect is very important to this company, which leads to innovative materials. For example, the lamp model w127, designed by Dirk Winkel and supported by the chemical company BASF, uses an innovative material made of solid and biologically sourced plastic. This high-performance material is created using over 60% biologically sourced and recyclable components from the castor plant, representing a step forward in the production of mineral oil-based plastics. W\u00e4stberg's products presented at the Stockholm Furniture Fair 2020 Style & Aesthetics - Bringing light to the people W\u00e4stberg\u2019s lamps produce intimate spheres and just make people feel safer, no matter where the lamps are: office, hotel room or home. W\u00e4stbergs ambition is to change society\u2019s fundamental view of lighting. Returning light to a human scale, recalling to the primitive flame that except for bringing actual light to the caveman, was giving security and comfort. The company believes that the softened general lighting combined with direct lighting placed on plane surfaces is the ultimate comfortable combination, or \u201ctotal solution\u201d as it is mentioned in the manifesto. The monstrosity on the ceiling Part of W\u00e4stberg\u2019s manifesto dives into the psychology of lighting and points out on one big truth: the ceiling light turned the night into a day, and replaced completely the desk light, leaving us, the users, being under pressure to be day-like productive, bringing to a contra effect where motivation and production fall dramatically as people lack a private sphere to rest. Design memento - The recipe to the perfect lighting Functional lighting creates a sense of well-being. Direct lighting needs to be turned down as much as necessary combined with decreased general lighting. Direct lighting supposes to include minimal glare, flicker-free light, plenty of light evenly distributed over a large surface, and the ability to adjust light intensity. This manual-like description is prescribed in the manifesto as the right method for the comfortable illuminated environment. The writer\u2019s comment - \u201cRevolutionary approach to timeless designs!\u201d For lighting, relying on the Scandinavian inventions, was never a mistake. Having long nights, geographically given, probably is the main reason the Scandinavian design is mostly dealing with these problems. Having a wide approach, as W\u00e4stberg company did, and taking into consideration the intuitive and primitive reception of the essential needs, without doubts is bringing timeless designs connecting with memories embedded in humans since their existence.