Dyson

Dyson is a British technology company founded by James Dyson, whose cyclone vacuum cleaner arrived in the early 1990s after thousands of prototypes. The company designs and manufactures in-house, with engineering and research concentrated in the UK and Singapore.

The range has expanded from floorcare to air treatment, hair care, headphones and lighting, and the method has stayed the same: identify a function that performs badly, then rebuild the mechanism rather than restyle the casing.