Pearlfisher designs symbolic whale tail bottle for sustainable brand Love Ocean.
Branding agency Pearlfisher has created a playful and purposeful new packaging design for wellbeing brand Love Ocean.
The design aims to highlight the importance of protecting our oceans with a symbolic whale tail bottle and brand identity for the launch of Love Ocean.
The brand was founded by mum-of-two, Gabi Jennings, and produces natural and ocean-inspired bath-time products designed to be refilled and reused.
The signature bottle and whale tail symbol serve as a reminder of the importance of ocean conversation, with the aim of uniting parents and children in a conversation about living more sustainably with the world around us.
Meanwhile, the simple click-off lid is tactile and highly recognisable, designed to be a beautiful object for a parent to entertain their child at bath-time and encourage storytelling about the wonders of the ocean.
The tail is a key feature of the packaging design, used above the brand name; its shape is reminiscent of a heart, linking to the brand’s name and a love for our ocean.
It also evokes fluidity and ocean waves and is set against a calming and seaspray-inspired off-white and ocean blue colour palette.
“Gabi created the concept of Love Ocean in response to a lack of truly sustainable choices in the kids’ bath sector,” says David Ramskov Hansen, Pearlfisher Managing Director.
“We were privileged to play a part in visually and playfully telling one of the most important stories of our time about the power of ocean conservation and why we need to recycle and reuse.”
“We wanted to create a structure that celebrated one of the wonderful creatures from our ocean and this inspired the whale tail bottle structure and illustration – a positive call to action of what we are set to lose if we don’t act now and educate all ages on the importance of protecting our oceans.”
Love Ocean: Refined, reusable and recyclable
Designed to be cherished and kept, the bottle can be refilled with reusable product pouches that can be delivered directly to people’s doors and sent back to Love Ocean for cleaning and reuse.
However, if it is thrown away, the bottle is made from 100% recyclable plastic that is able to be widely recycled across the UK.
In addition, Love Ocean has partnered with the Plastic Bank to fund the removal of the equivalent of 1kg of ocean-bound plastic with every bottle of Love Ocean sold.