Masiero’s Posy collection by Sara Moroni is a celebration of nature
Italian designer Sara Moroni deliberately sought asymmetry and decomposition, as if to recall the concept of movement, dynamism and lightness.
Kieron is a freelance writer and Digital Consultant who doesn't consider himself a design lover but a user of design - which to him is more than enough.
LinkedinJust in time for Spring—interior designer Sara Moroni has unveiled Posy, a striking lighting collection for Italian lighting specialists Masiero.
“The name “Posy”, from the English “bouquet of flowers”, explicitly refers to the organic form of the product and strengthens the concept of harmonic composition,” explains Moroni.
Posy is characterized by an apparently casual expressive language which is actually the result of a search for visual and static balances.
Throughout the collection, asymmetry is sought after and prevailing: it creates movement, lightness, expresses compositional freedom and offers the observer always new and unexpected points of view.
The release comes off the back of a momentous twelve months for the brand last year.
2021 marked Masiero’s fortieth anniversary, during which it released a succession of new products including a gold edition of some of its most iconic collections to celebrate its birthday.
Masiero has met their perfect match in Sara Moroni who describes her approach to design as having no rule or predefined style.
“[It’s the] final result of a complex process that focuses on function and innovation,” she says.
“The common thread between the projects is the multidisciplinary approach: the only lever that can give rise to new ideas and innovative projects. Design transversality is a conscious and complex choice, but at the same time extremely stimulating and necessary.”
Ultimately, this inspired the designer to challenge the regularity expected in traditional lighting. “I wanted to break with the canonical compositional schemes based mainly on symmetry and repetition,” she explains.
“Throughout the collection, asymmetry is sought after and prevailing: it creates movement, lightness, expresses compositional freedom and offers the observer always new and unexpected points of view.”
Characterized by elegant minimalism, Posy features a structure of brass bar elements with an elegant brushed galvanic finish that supports one or more spherical opal glass lampshades.
Inspired by the shapes of the natural world, the collection reproduces the formal and structural transposition of gems that develop in an irregular way around a stem.
Posy strengthens the concept of visual and compositional perception.
The sphere has no directionality, from whatever point you look at it it is always the same as itself, while the cylinder placed horizontally or obliquely breaks the visual scheme, appearing formally different according to the point of observation.
“By creating cluster installations, we must imagine that each metallic element assumes a natural spatial position corresponding to its static equilibrium point,” says Moroni.
“The aesthetic result will be very “spontaneous”, unique, and will suggest lightness and movement.”
The basic element of the collection is composed of two simple solids: a perfect glass sphere and a micro-worked brass cylinder.
“Although from a chromatic and aesthetic point of view, glass and brass interact very well with each other, the juxtaposition of the parts required particular attention both in the design and production phases,” says Moroni.
“I imagined the sphere as an all-round sculptural object that can be viewed at 360 degrees,” Moroni adds. “Moving around the product, I want the observer to be able to grasp all the smallest metal details, which enrich the sphere, and to see new and interesting elevations.
“The intention is to involve the public by trying to establish a more or less conscious relationship with the luminous object and the space.”
The designer’s abstraction of ‘natural gems’ is transformed into a poetic series of bubbles in opal glass in various diameters depending on the piece.
The collection comes in a wide range of types, shapes and sizes: single or multiple suspensions or in clusters as in inflorescences.
An elegant organic brass structure binds and supports these bubbles, combining longer bars in smooth brass and shorter bars with micro striped ribbed decoration.
“The collection is divided into a very wide range of products to give the designer the possibility to choose the most appropriate shape, size, type and quantity of light for the context,” explains Moroni.
“As in nature, Posy offers many formal solutions: single, double, cluster or multiple as in inflorescences. I would like the interior designers or architects to use the various elements I designed to create their own bouquet: unique and poetic.”
“The result of this design research is a complete and versatile family characterized by a deliberately transversal style that allows it to be inserted in various contexts: hotels, bars, restaurants, representative offices and both modern and classic domestic spaces.”
“Posy is an elegant and refined collection in the details, but fresh and contemporary in the language.”
