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Blast from the Past

Dieter Rams: ten commandments for good design, applied today

KEY TAKEAWAY:

There is still a lot that designers can learn by applying the Ten Principles of Good Design by Dieter Rams. Here it is

In the Eighties, when he was in the hypothetical middle of his life, Dieter Rams sat at his desk and wrote on a white sheet of paper a question: is my design good design?  It’s not an easy question, even if you are the iconic head of design of Braun (when the German electronics giant was as cool as Apple and leading the way in technology and design).  © Dieter Rams / Braun It is hard to know what pushed Dieter Rams to question himself, but his answer was a big insight in what is design is and how it…

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