Survival Tales

How to open a small product design studio and make it work


The initial budget and the skills you need, the fees to ask and how to handle customers: Maddalena Casadei, who successfully runs her product design studio since 2017, shares her tips

Maybe not at the beginning, but during their career, almost all designers sooner or later ask themselves the big question:  should I work by myself, in a free and authentic way, or is it more convenient and safer to stay in an established studio?  This is what happened to Italian designer Maddalena Casadei who, after a long experience with James Irvine, in 2017 decided to set her design studio in Milan.  She focuses on product design, exhibition design, art direction and interiors, working with brands like Ichendorf, Kettal, Quadro design, Marsotto edizioni, Trame, Paola Zani, Pretziada. We asked her to…

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