Designing sustainable electric motorbikes of today and tomorrow with Stefan Ytterborn of CAKE
CEO and founder of the Swedish company CAKE, producing high-performance electric bikes, Stefan Ytterborn shares the fundamental factors to deliver innovation by design.
CAKE is a Swedish electric bike company, inspiring people and contributing to speeding up the journey towards a zero-emission society. It was born out of a passion for gravity sports, and on a mission to develop high-quality sustainable products. Excellent riding performance, durability and overall quality are reached through accurate engineering and manufacturing of every component.
Stefan Ytterborn, CEO and founder of CAKE, considers innovation as the main driver of his future-oriented practice. In his design process, he combines usefulness, purpose and style, contributing to the numerous actions taken by CAKE towards sustainability and Sustainable Development Goals.
Stefan’s career in design has always been driven by his curiosity to discover what made certain preferences dominate during different times in history, but what became the true driving force in his work was realizing that it’s not a matter of random coincidences that makes something predominate but rather the dimensions in regards to R&D, innovation, political, and cultural situations combined.
The result of this combination is what shapes attitude and aspirations, deciphering now and what the future will bring.
Through his forward-thinking practice, Stefan Ytterborn makes strategy come to life by bringing purpose, innovation, performance and quality embraced by a deliberate and bonding design. For him, the most important project is always the most recent one, as it represents what he’s been able to gather and learn from his previous works.
It is exactly this way of thinking and point of view that has led Stefan to be widely known as an influential force and entrepreneur while being invited to participate in several events, including the most recent Business of Design Week.
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During his participation in the Hong Kong-based event, Stefan took part in the session “Catching The Wave: Renewable Energy in Design” in which he talked about circular economy and the actions he’s taking through his practice towards sustainability.
Loving the energy of this well organized, world-class event, and having participated in previous editions, it likely we will see Stefan in the next edition of Business of Design Week.
Continuing to innovate while merging high quality, excellent performance with purpose, Stefan Ytterborn has some things in store for the foreseeable future.
These include the Global Urban Electric Motorcycling Race Series, the Bush Bike Anti Poaching in Africa and new concepts for last-mile food delivery. We can’t wait to see what this serial entrepreneur creates next!
Business of Design Week brings together visionaries and creative leaders across different industries. Don’t miss the chance to find out about Patrik Schumacher – Zaha Hadid Architects’ principal – participation in the BODW.