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Every detail in this design is made to enhance sales. The entrance is made of red perforated mesh with a neon sign above it. Contrasted against the background of grey and industrial buildings, it stands out and invites people in.
Inside Dicentra Flower Shop, the room has a reception area, a workbench for florists, a room for the managers, a kitchen, and a shared toilet. The floors are made of asphalt and concrete. The main feature required was the construction of two refrigerators in one room.
The first to showcase cut flowers for retail and the second for potted plants for wholesale. The insides were painted graphite so that the flowers look brighter against a dark background.
The lighting is simple LED tubes hanging from the ceiling on separate wires. Rina Lovko Studio did not attempt to hide the wires and let them stay in the trays. This lighting and arrangement of furniture help emphasize the length of the hangar.
The idea was to make everything look untouched’, says the studio, ‘as if we had come, put down furniture and the store started working.’
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