Blending our physical world with the digital space

Focusing on both a digital and a traditional physical experience, combining the finest of design, lifestyle, and technology – Moooi presented ‘A Life Extraordinary’, a multi-sensory exhibition taking place live and online at Milan Design Week 2022 envisioned by LG OLED. 

Brilliantly inspiring the world with innovative sparkling designs – Moooi, led by Marcel Wanders and Robin Bevers, is named after the Dutch word for ‘beautiful’. 

“Today, the boundaries between online and offline are close to near obsolete and the digital world has a prominent place in our homes and lifestyles.

‘A Life Extraordinary’ has a focus on product design, interiors and technology – with togetherness as common denominator” says Robin Bevers, CEO Moooi. 

With their portal, Moooi skillfully creates an immersive environment fashioned as four interior moods where the worlds of design and technology seamlessly intersect. 

At first, this lifestyle brand delves into robotics with IDEO – the legendary global design firm – adding another sensorial layer to Moooi’s ‘A Life Extraordinary’. 

IDEO additionally introduces ‘Piro’ – a dancing scent diffuser that makes Moooi’s interior moods beautifully come alive through scent and interaction. 

The brand further invited Stockholm-based artist Ada Sokol to deepen their digital and technological approach to a greater extent. 

Ada Sokol is known for her ultra-sensory experiences and for ‘A Life Extraordinary’ she utilized her expertise to effortlessly  transform Moooi’s Extinct Animals into engaging 3D art.