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Industrial designer Giulio Iacchetti, a two-time Compasso d’Oro winner and co-founder of the Alessi sub-brand Il Tornitore Matto, worked with local artisans to create the JAKU seating and table collection. It features clear geometric shapes and an intricately crafted chair backrest with a 3D texture, showcasing the exceptional skills of the artisans from Chacas.
One significant integration of Peruvian culture was through the treatment of the chair backrest, which showcased the artistic abilities of artisans from Chacas, Peru. The intricate 3D texture applied to the backrests not only added visual intrigue but also served as a testament to the high-quality craftsmanship and artistic traditions of the region.
Architect and designer Maddelena Casadei gained international experience collaborating with James Irvine from 2004 to 2012 before establishing her own studio in Milan in 2017. During her time in Peru, she developed the Kero Series, a selection of low tables crafted from 30x30cm modules with distinctive carved edges that transform them into focal points. As well as sourcing local materials, her choice of intricate carving is a nod to the artisanal skills and cultural motifs found in Peruvian craftsmanship.
Founded in 2008 by Enrica Cavarzan and Marco Zavagno, the Zaven studio is renowned for its expertise in product design, graphics, installations, and art direction. Their design ethos centres around a meticulous analytical process, emphasising formal clarity and sustainable principles.
At the collaborative workshop, the studio developed the Chaka armchair, a fusion of Andean cultural influences and local craftsmanship. It utilises natural wood sourced from Northern Peru and infuses it with vibrant colour accents for a universally appealing aesthetic—a striking red line weaves through the design, representing the interconnectedness of cultures, people, and nature.
Artesanos is much more than a design project: it is an expression of hope and trust in the future. At the centre is also a community identity of the Peruvian Andes, which extends to the rest of the world as an example of international collaboration and shared creativity.
Born with the aim of providing work and dignity to disadvantaged people, the initiative has become a true creative hub, with a headquarters at 4,000 metres altitude and a network of workshops that today create excellent products, enriched by the visions of Italian designers through a process that embraces the true philosophy of ‘slow design.’
“Artesanos represents much more than a simple organisation: it is an opportunity for artisans from the Andean communities, who have the chance to express their creativity and mastery by creating authentic works of art, without having to leave their roots and their land – thus preserving a culture that risks being lost in the whirlwind of modernity.”
“In an increasingly fast and impersonal world, the slow design of the artisans reminds us of the importance of slowing down, appreciating artisanal processes, and connecting with the hands, people, history, and nature that surround us.”
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