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More and more people place increasing importance on a good indoor climate

The new LADY Balance is Jotun’s best paint for everyone concerned about the quality of the indoor air – both during and after repainting

During the last Stockholm Design Week, we met Jotun, one of the world’s biggest paint companies, founded in 1926 in Sandefjord, south-eastern Norway.

People are increasingly concerned about making good choices related to health, the environment, and quality of life. This attitude also applies to making the best choice of interior paints. This is why we decided to share the project Jotun LADY, presented by the company in the occasion of our visit at Grand Relations’ showroom, in Stockholm.

LADY Balance paint by Jotun

Jotun LADY offers paints adapted to different needs and the new LADY Balance is the optimal paint for everyone who wants to combine a good indoor climate with beautiful, matte walls, which create a balanced, soft, and calm atmosphere.

Free from harmful emission

Emission is about which substances evaporate from the paint. LADY Balance has low emissions right from the first stroke. ”If you use the new LADY Balance, you are making a wise choice for the indoor climate”, says Siri Gilde Flenstad, senior engineer and mixture manager at Jotun’s laboratory.

She has led the innovation work with demands for both a more beautiful appearance and easier application – without compromising on low emissions and minimal smell. The result is a new and improved version.

Indoor climate-friendly and eco-labeled

The new LADY Balance meets the requirements for several certifications for both environment and indoor climate. The paint is recommended by the Swedish Asthma and Allergy Association and meets the requirements of the Swan Ecolabel.

The best insurance for low emissions and a good indoor climate is that the paint meets Eurofin’s Indoor Air Comfort Gold label, a label that meets the emission requirements of all European labels in the same label”, says Flenstad

LADY Balance paint by Jotun

Minimal odor

The new LADY Balance is an odorless, water-thinned acrylic paint formulated with an extra purified binder. It contains no solvents and no harmful evaporation, it is also safe to use for allergy sufferers and pregnant women.

It is also a natural choice when refurbishing, for example, bedrooms and children’s rooms, an advantage in rooms with a lot of textiles, too. In addition, the paint dries quickly, so that the room can be used the same day.

Good color choice for the bedroom

The best tip when choosing a color for the bedroom is to think holistically, explains Birgit Torkildsby, global color manager at Jotun.

Paint all the walls the same color, so the bedroom looks uniform and neat. When it comes to choosing colors in the bedroom, there are many colors that you can be successful with, and you are pretty much free to choose from your favorite colors.

However, a rule of thumb is not to choose the strongest and most popular variations of a color, but rather choose a shade of muted and matte character. Blue tones are safe ”go-to” colors, as they come from the cold side of the color wheel, and are therefore perceived as calming.

LADY Balance paint by Jotun

Blue is the color of the sky and if you choose among the darker shades, the walls in the bedroom can give associations with the evening sky. In this way, the color of the bedroom can put you in the right mood for a good night’s sleep”, says Birgit Torkildsby.


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