Maison&Objet September edition: the shape of the future comes from heritage
From September 4-8, 2025, Maison&Objet returns with a renewed edition: six refined sectors, the debut of the Design District with Paris Design Week Factory, and the vision of art director Amélie Pichard – where craftsmanship, irony, and innovation converge.
Maison&Objet is the French fair that has built its mission around redefining what décor means – in the very country that, arguably, invented and shaped it. Thirty years of expertise and a century after the Exposition Universelle des Arts Décoratifs et Industriels Modernes, the event returns in September 2025 with a renewed format, a fresh wave of events, and prizes that aim to rekindle the true spirit of this landmark occasion.
That 1925 Paris exhibition was itself a turning point: it gave birth to Art Deco, a style that blended modernity with craftsmanship and spread across the world, shaping architecture, interiors, and everyday objects for decades. It was a celebration of progress, luxury, and innovation – a vision that still resonates today in the DNA of Maison&Objet.
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Home and décor are inseparable, complementary dimensions: a fundamental rule of interior design that makes it impossible to separate the shell from its content. Walls, ceilings, finishes, flooring, furniture, armchairs, carpets, ceramics, vases – even trinkets – are all part of what shapes our everyday lives. And this is central to the identity of Maison&Objet. The show seeks to crystallize this concept of interconnection between the architecture that contains and the life that inhabits it.
Renowned for its two annual editions – one at the end of summer, the other at the start of the new year – the September fair shines a spotlight on new trends, showcases emerging designers, and underscores the interdisciplinary links between interiors and other creative fields. Unsurprisingly, the program reaches into fashion, food, philosophy, and more.
To meet evolving market demands and the expectations of professionals, the fair is now organized into six refined sectors, each offering a seamless pathway through the latest design landscapes: Cook & Share, Decor & Design, Craft – Art Trades, Fragrance & Wellness, Fashion & Accessories and Gift & Play.
One of the most significant new features of Maison&Objet is the launch of the Design District, created in collaboration with Paris Design Week Factory. More than just an exhibition area, it is conceived as a hub for the new guard of design – an incubator where emerging talent, young brands, and cross-disciplinary experimentation converge. The initiative creates a bridge between the trade show and the city itself, opening up new dialogues and expanding the reach of fresh ideas into the urban fabric. Within this space, architects, publishers, young decoration brands, and even AI specialists for interior design and architecture take the stage, reflecting the diverse forces that are shaping the future of living. It is a laboratory of tomorrow’s creativity, a place where disciplines intersect and where innovation becomes tangible.
At its core are four flagship programs: Future On Stage, a launchpad for three under-three-year-old companies chosen for their innovative drive and market-ready products; the Rising Talent Awards Germany, shining a spotlight on seven young designers selected by a prestigious international jury; The Factory by Maison&Objet, which transforms discoveries from Paris Design Week Factory into commercial opportunities; and finally, the Accor Design Awards, a global competition for architecture and interior design students, founded in 2016 to uncover new visions in hospitality. The awards ceremony will take place during the September fair, further rooting the Design District in the international calendar of design.
Another focal point is WELCOME HOME by Amélie Pichard, this edition’s special art director. A visionary fashion designer with a distinctive style that blends irony with a conscious approach, Pichard operates at the intersection of disciplines, bringing a disruptive and radical perspective rooted in research and craftsmanship.
Her practice raises standards while embracing new, alternative materials and fresh points of view. Known for projects spanning accessories to immersive spaces, she has conceived WELCOME HOME as an experiment that blurs the boundaries between design and craftsmanship. It is a balanced vision of the world, where the hands of artisans meet AI in a collaboration still unfolding.
The idea behind the installation is an “open house to everyone,” a collaborative project that makes design accessible, with each environment representing a section of the fair. Inside this space, every object becomes an “actor” on stage: archetypal, ironic, hybrid, crafted or serial – each engaged in sparking dialogue between disciplines, moving beyond the notion of design as something simply placed on display.
The protagonist of that poster, created in collaboration with ceramicist Blumen, is also the central symbol of the installation, suspended at its core: “Breaking down barriers is also about this: breaking preconceived boxes and creating bridges. I love combining tradition and innovation, craftsmanship and new technologies, as I did with Maison&Objet by integrating artificial intelligence into the creation process of the fair’s poster,” explains the art director herself. Is it a teapot? A house? Certainly, it recalls the idea of home, conjured through a grotesque imagination reminiscent of Italian architect Aldo Rossi.
This edition is also enriched by around twenty conferences, each designed to highlight new talents and flourishing creative voices. Key moments include the opening talk with Amélie Pichard, a roundtable on design between past and future featuring Edgar Jayet and Sceners Gallery, and conversations with the winners and jury of the Rising Talent Awards Germany.
The program further expands with a curated line-up of partnerships and discussions, running alongside Paris Design Week, which, in the meantime, will transform the city into an open-air stage of creativity with over 375 galleries, showrooms, concept stores, and workshops across key districts like Le Marais, Saint-Germain-des-Prés, Opéra, and Bastille. And the Paris Design Week Factory, curated by Jean-Baptiste Anotin and Thibault Huguet, will spotlight more than 130 emerging designers, showcasing innovative projects across iconic venues including La Gaîté Lyrique. All of this unfolds under the theme Regeneration – a citywide celebration where design is set in motion.
This year, the fair seems conceived as a manifesto for breaking down barriers, where dialogue flows between monuments, artists, people, and brands. Here, the object takes center stage, positioned at the crossroads of craftsmanship, materials, and the living world. A true celebration of renewal, Maison&Objet reaffirms design’s power to liberate, reinvent, and reimagine our relationship with the world around us.
About the author
Ludovica Proietti, journalist, design historian and curator, teaches in universities and curates events, always exploring projects with fresh, unconventional perspectives.
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