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To ensure the new packaging range met the sustainability criteria, Morrama spent over a year developing a solution using a recyclable material called cPET – making Wagamama the first in the industry to innovatively use materials made from 70% recycled content.
“Utilizing a crystallized version of PET to bring additional heat resistance, Wagamama’s new packaging range is an industry first. Made from 70% recycled PET – with the remaining 30% virgin plastic required for structural integrity – the packaging remains 100% recyclable” Morrama adds.
Representative of Morrama’s attention to intricate detail – the form and aesthetic of this minimalistic packaging is a fresh take on the restaurant’s distinctive bowls.
Where possible plastic is skillfully removed completely, however – despite exploring bio-based and biodegradable materials, plastic remained necessary to preserve the taste and temperature of some dishes and ensure they make it to customers without leakages.
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