It considers the behaviours of the user as well as the key limitations people felt when trying to fulfill a healthy lifestyle, which Feruccio identified during extensive research into her market. These included the short shelf life of fresh fruit and vegetables, the labour needed to prepare them and the tendency of users to forget they have them at all.
To solve these issues, the Fresh Fridge comes with compartments designed specifically for different types of healthy foods – leafy greens go on top, where it’s cooler, fruits and veggies are better kept on the lower shelves, and a series of handy trays account for prepared/cooked items like salads, or cut fruits.
There are also slide-in areas for airtight containers, which allow users to prepare food ahead of time and a transparent door to remind them that they did. As users take food from the Fresh Fridge, the smart display tracks inventory to make planning future grocery lists more effectively. It also features a video chat function.
From a design point of view, The Fresh Fridge, as its name suggests, freshens up the typical fridge aesthetic. Its sleek body and tapered wooden feet give off scandi vibes while a textured glass reveals a carefully organised interior comprising horizontal shelves housed in recycled plastic.
Finally, a soft light illuminates the interior to create the look and feel of a supermarket.
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This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
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This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating
This intuitive fridge design concept features a smart hub, workstation and clever compartments to empower users in their journey towards healthy eating