Together, two iconic brands have created yet another feast for the senses
December 25, 2024 8:00 amThe Beolab 50 speaker’s latest glow-up’s sophistication instantaneously pulls you in. Accentuated by traces of a very familiar red, its […]
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New designs rooted in the brand’s deep exploration of raw materials
December 23, 2024 5:49 pmIn Milan, MilanoDesignXmas is transforming the way we envision the Christmas tree. Curated by TOWANT, this event bridges the worlds […]
From bond to brand: the story behind OMNIAGIOIA’s ethical pet designs
December 2, 2024 2:22 pmOMNIAGIOIA represents a rethinking of pet design, born from a deep-seated commitment to sustainability and a profound connection to the […]
How a bathroom-focused brand started to conquer the whole domestic environment
November 22, 2024 3:17 pmantoniolupi’s CEO and Art Director Andrea Lupi is very confident and easygoing about the change of strategy of his brand. […]
Unlocking new trends and user needs: the impact of Brand-School collaborations
October 3, 2024 11:50 amCollaborations between brands and design schools often offer valuable strategic input for new product development, as seen in the partnership […]
What does it take to build a brand in the decorative lighting industry
May 24, 2024 12:17 amWhat sets one decorative lighting brand apart from another? This simple question led me to delve deeper into the topic […]
From artisan business to renowned brand – The story of BertO
May 20, 2024 10:06 amToday, many artisans face the challenge of staying relevant in the ever-evolving design landscape. The most demanding task, however, is […]
An innovative foamless, modular mattress for the emerging sleep brand MAZZU
January 15, 2024 7:24 pmThe MAZZU mattress by LAYER represents an effort to reimagine mattresses and their influence on our sleep. This novel system […]
Starting a brand dedicated to nurturing a society: the story of oursociety
January 9, 2024 1:38 pmIt’s been a while since I’ve been so enthralled by a one-of-a-kind and fascinating furniture brand like oursociety, but let’s […]
The fascinating tale of a brand that blends education and collectibility
December 20, 2023 7:30 amIn 2022, Konstrukta made a significant foray into the market with the introduction of their innovative wooden toy. This product […]
How to launch a design brand from scratch
November 23, 2023 6:28 pmIn this article, I want to discuss a young individual who is leveraging social media to share his journey in […]
One name, two souls: a product brand and a design center fueled by innovation
November 14, 2023 4:10 pmRooted in the heart of Milan since 1981, MOMODESIGN has cultivated a rich legacy of design innovation and creativity. Initially […]