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MB&F

MB&F — Maximilian Büsser & Friends — was founded in 2005 and calls itself the world’s first horological concept laboratory. The name carries the idea at the heart of the brand: a wide network of friends, manufacturers, designers and watchmakers gathered around fiercely unconventional Machines rather than a conventional watch collection.

The Machines divide into Horological Machines, Legacy Machines and Special Projects, which reinterpret fine watchmaking as kinetic, three-dimensional sculptures for the wrist, alongside Co-Creations with partners — table clocks, music boxes and other mechanical art — and M.A.D.Editions, a parallel and more accessible label of wristwatches. Mechanical and kinetic art by curated artists is shown in the M.A.D.Galleries, while the M.A.D.House can be visited.

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